The Shopping Forecast
A website which involves everyone. The buyer, brand, journo, blogger and general public. Excitingly enough, I’m now on the ‘Style Council’, and get to make my verdict of what’s hot for next season.
As you know, I’m in the Southern Hemisphere, and this site is based in the Northern Hemisphere, where most fashion trends start. So where do I come in? I’ll be adding what I think will be up and coming for those thinking about a trip to Europe/US, and what will be popular in the coming seasons in Australia, so that you’re ahead of the game, and of course, for those in the Northern Hemisphere!
Here’s the run down of The Shopping Forecast…
1. Fashion Bloggers and journalists etc post onto the site what they want to wear NEXT SEASON.
2. The public vote, comment, create outfits and exchange ideas about the posted items, and can click through to buy the items.
3. Also, information about next season’s posted items (neckline, trend, color, style etc) are captured and matched against the profile of whoever voted for the items (age, location, profession etc). Together this forms a picture of what people will want to buy from the shops in a few months time. Savvy high street buyers will then know what to put in their shops that will sell.
There is also an ethical consideration as shops buy the items people want, then waste is reduced.
Anyone can join the ‘Style Electorate’! Join here.

































